Goal ☝️

To create a brand and trading mark for stylish business centre in the project by Van der Valk, which would include new and luxury offices in Rijswijk and Hertogenbosch.

Result 🏆

I have created the following label “The Lobby”, which illustrates simplicity, but also seriousness of the brand. As an idea I have utilized the layout of the office, which reminded me the labyrinth.